Who We Are

At Zeitreel…

We are fashion specialists and manage a portfolio of brands (Salsa Jeans, MO, Zippy and Losan), uniting our vision for the future with the history and tradition that marks our path.

We answer the aspirations and needs of our customers with a multichannel approach – through a vast international presence of physical shops, on marketplaces, and digital platforms – based on a diverse and dynamic team that takes our brands further.

Zeit

Time

The engine behind our beliefs and ideas. It represents the spirit of the times, an invisible force that projects us into the future. The future of fashion… our future.

Reel

The sewing thread reel

It takes us back to the origin of our group, EFANOR, once known as the Factory of Sewing Reels. It represents the line that originates the fabrics, the basis of our fashion.

Our history

2022

Start of a new growth era with the Zeitreel name and a restructured portfolio with the brands Salsa Jeans, MO, Zippy and Losan.

2020

Acquisition of the remaining 50% of the share capital of Salsa Jeans.

2018

Creation of ISRG, a combination of Sport Zone, Sprinter & JD Group.

Sonae Fashion is born, a group exclusively dedicated to Sonae's fashion brands.

2016

Sonae SR reorganises itself, with a focus on fashion and sports, and Sonae Sports & Fashion is created.

Acquisition of 50% of Salsa Jeans, a Portuguese denim brand.

2015

Acquisition of Losan, a Spanish company with extensive experience in children's fashion.

2013

Modalfa repositions itself and presents the new brand, MO.

2010

Within the Sonae Group, Sonae SR is created, bringing together the sports, fashion and electronics segments, including Zippy and Modalfa.

Press kit

All the essential information about Zeitreel and its brands.