The MO story is about making every family day count!
MO expresses the authentic, curious and practical spirit that characterises the everyday life of contemporary families.
Through a range of versatile pieces accessible to all, MO simplifies fashion and life for all families, freeing up time and space for the most important thing: living unforgettable moments together.
With over 25 years of experience, MO is in the top 3 of the biggest textile fashion brands in Portugal.
Since the opening of the first shop in 1995, the brand, inspired by today’s woman and her family, has a core objective: to satisfy its customers with a current, commercial, affordable value proposition, with a wide range of fashion basics in clothing, footwear, accessories and interiors for the whole family.
MO's Values
Ambition
MO aims to be part of every family's wardrobe, in all the markets where it is present and in those it is yet to conquer.
Purpose
Leaving nothing to chance and defining a meaning to everything that is done, consistently and consequently, is the MO's working method.
Union
Teamwork is one of the pillars of MO and manifests itself transversally, from product design to in-store service.
Restlessnes
MO always does more and better. It embraces new challenges, with constant evolution and learning, where giving up is not allowed.
Proximity
Available and helpful, MO always tries to be close to its clients and collaborators both locally and emotionally.
Aesthetics
MO has a refined sensitivity and aesthetic concern in everything it envisions for the brand, from collections to shops and communication.
Consciousness
MO is a cost conscious brand focused on sustainability. It works to reduce resource waste and improve operational efficiency.
