Joana Ribeiro da Silva has been a member of Zeitreel’s Executive Committee since 2014 and takes over the management of the children’s fashion brands, being Chief Operating Officer of Zippy/Losan.
As COO of Zippy/Losan, Joana works daily to build a sustainable and internationally relevant children’s fashion operator, leveraging on the distinct positioning of the two brands.
With over 25 years of experience in brand and product management in the Sonae Group, she has passed through several businesses, such as Banco Universo and Optimus (now NOS), and for the last 10 years she has been connected to Sonae’s fashion brands.
With a degree in Chemical Engineering from the Faculty of Engineering of the University of Porto, she completed an MBA at the Higher Institute of Business Studies of the University of Porto in 2020 (currently Porto Business School), and attended different Programmes for Executives at IESE and IMD.
Restless and curious, she always has something to do and it is difficult to sit on a sofa. Painting and writing are her two great passions, to which she resorts whenever possible, and it is in her family that she finds her balance.