Hugo Martins has been a member of the Zeitreel Executive Committee since 2019, currently ensuring the management of the areas related to Zeitreel’s Chief Financial Officer (CFO) and management of Salsa. He has almost 20 years of experience in defining and implementing strategy and management, as a consultant and as a member of operational and executive teams.
As CFO of Zeitreel, a position he assumed in 2019, he leads the areas of finance, administration and strategic planning and business control, as well as legal, sustainability and corporate responsibility, real estate and works.
Since 2022 he has also assumed the executive management (COO) of Salsa, focusing on the areas of Product, Brand and Digital, a company where in 2019 he had also assumed the position of Chief Digital Officer (CDO).
Part of the Sonae Group since 2011, he led strategic planning themes, mergers & acquisitions, and business development and digital incubation in the Group’s specialised retail areas.
He has a degree in Management from Universidade Católica do Porto and an MBA from INSEAD.
Hugo is an optimist by nature, a proud geek (an unconditional fan of Star Wars) and an inveterate foodie.